NBC Sports & Yahoo Renew Digital Alliance

SUNNYVALE/STAMFORD: NBC Sports Group has renewed and expanded its digital-content partnership with Yahoo Sports, extending the duo’s reach beyond desktop to mobile and Tumblr.

The beefed-up alliance will provide even more content to Yahoo/NBC Sports viewers, including Premier League highlights, NBC Sports Regional Network team reports and Golf Channel content. Additional features of the team-up will include continued broadcast of Yahoo’s Fantasy Football Live franchise on NBCSN, plus an increased editorial role of Golf Channel in Yahoo’s golf coverage.

“Yahoo has been a great partner, and we are pleased to extend this very complementary alliance that will now include Golf Channel,” said Rick Cordella, the senior VP and general manager of digital media for NBC Sports Group. “This partnership extends the digital reach of both sides, and allows us to collaborate on the creation of widely consumed, cross-platform content, particularly around short-form video and fantasy sports.”

“We’re thrilled to not only continue our relationship with NBC Sports, but also to expand the partnership as we work to bring more premium digital sports content to our users,” said Ian Weingarten, the senior VP of corporate development and partnerships at Yahoo. “The addition of the Premier League and Golf Channel complements the current lineup, and we’re excited to extend the reach of NBC Sports content to Yahoo’s mobile and Tumblr users.”