Strong Studios Hires for Development, Production & Marketing

Ballantyne Strong has expanded its Strong Studios executive team with the appointment of Scott Weinstock as executive VP of development and production and Melissa Traub as VP of marketing and development.

As executive VP of development and production, Weinstock will be responsible for scripted and non-scripted projects for Strong Studios. Traub, as VP of marketing and development, will lead day-to-day marketing efforts for the studio and liaise with distribution partners on marketing and social media campaigns for series and feature premieres.

Both Weinstock and Traub will report to David Ozer, president of Strong Studios.

The Emmy Award-winning Weinstock previously served as a senior producer for the NBA, where he was upped to VP executive creative director/supervising producer. At the NHL, he wrote and directed the This is My Stanley Cup campaign and initiated and executed the cross-promotion with Warner Brothers for the motion picture 300. He has produced programming or created content for MTV, Sega, Disney, American Express, TNT, NFL, PGA, Sony Pictures, Lucas Films, ATT, Southwest Airlines, Ford, Kia, Marriott, Wendy’s and more.

Prior to joining Strong Studios, Traub served as the director of development and marketing at Landmark Studio Group, where she led all marketing activities and managed development and production. From 2016 to 2019, she managed the digital, social and exhibitor marketing campaigns for Bleecker Street.

Ozer said: “We have hit the ground running following the launch of Strong Studios, with multiple projects heading into production this year, and we are delighted to have Scott and Melissa on board, bringing their vast knowledge and expertise to drive our content development and production pipeline. I look forward to collaborating with them as we work to build our new studio into a preeminent content producer in the global media marketplace.”