4KUNIVERSE to Air U.S. Pro Beach Volleyball League Matches

LOS ANGELES: New 4K channel 4KUNIVERSE has secured an exclusive partnership with the Association of Volleyball Professionals (AVP) to film live matches in the U.S.

The first live 4K broadcasts of the AVP on 4KUNIVERSE have been scheduled for July 14 to 17 from Manhattan Beach, California. The partnership also includes in-game highlights, as well as pregame broadcasts of athlete interviews, giving fans an immersive experience before, during and after the beach-volleyball matches. The planned 4K coverage will include state-of-the-art slow-motion cameras, a drone and high dynamic range (HDR).

“With any new video format, live sports is always the driver for consumer adoption,” said Matthew Mancinelli, the founder and CEO of 4KUNIVERSE, a Mance Media channel. “With the addition of the AVP, and an Olympic sport for that matter, 4KUNIVERSE becomes one of the first premium general-entertainment 4K TV channels to exist. I’m excited to partner with the league and to bring this beloved sport to the masses in a whole new way.”

“This partnership with 4KUNIVERSE will allow fans to experience the excitement and athleticism of the AVP and our athletes like never before,” said AVP Managing Partner Donald Sun. “The highlights and athlete interviews will add another dimension to bring our stars closer than ever. Beach volleyball is an incredibly beautiful sport, and I am looking forward to showcasing its vibrancy and excitement in 4K resolution.”