Velocity is rebranding as MotorTrend Network, a change that is going to take effect on Friday, November 23.
MotorTrend Network will be a fully HD television channel that brings together MotorTrend’s long history as a leading information-based automotive media brand and Velocity’s experience in informative automotive programming. The MotorTrend Network will be available in 72 million homes across the U.S. The network’s content also will be accessible via the MotorTrend app and MotorTrend.com.
When MotorTrend Network debuts later this month, fan-favorite episodes of Bitchin’ Rides, Wheeler Dealers and Iron Resurrection will be featured in a special block.
Robert S. Scanlon, the president of MotorTrend Network and video content for MotorTrend Group, said: “Seven years ago, I had the privilege of working with an amazing team at Discovery to create Velocity—the only television home for fans of the car genre. MotorTrend Network represents the next great content innovation for this underserved audience. With the network, the MotorTrend App and MotorTrend.com, we’re going to provide deeper, richer, more engaging experiences for consumers on any device, anytime.”