Velocity Greenlights Muse Entertainment Series About Custom Cars


NEW YORK: Velocity has greenlit The Alex Vega Project (working title), an original series from Muse Entertainment that brings viewers inside the world of custom car designer Alex Vega.

As the owner of Miami’s popular custom car shop The Auto Firm, Vega, alongside his wife and family, has created luxury automotive masterpieces for leading athletes, celebrities and international recording artists. The series is slated for a Q2 2017 premiere on Velocity.

“Alex has established a car lover’s paradise down in Miami,” said Robert S. Scanlon, the executive VP and general manager of Velocity and Automotive Content. “He’s a self-made business owner who is passionate about delivering high-quality, innovative vehicles for his discerning clientele. The detailed work from The Auto Firm team is exciting, impressive and meticulous. Velocity looks forward to bringing our viewers closer appreciation of their incredible automotive creations.”

“As a family business, we work together very closely and can’t wait to expand our family by joining Velocity,” said Vega. “The entire Auto Firm team and I are so excited to partner with like-minded, passionate car fans and give viewers a deeper look into our world where truly, there is never a dull moment.”