UpStream Media Pacts with HCA Entertainment

UpStream Media is joining forces with Henry Cole’s HCA Entertainment for an online platform devoted to The Motorbike Show.

“In the current media landscape, production companies are having to think differently about how they finance and distribute content that their fans truly want to see,” said Nick Rees, COO of UpStream Media. “There is a loyal audience for this content that has been built up over many years, and UpStream Media is extremely excited to be partnering with HCA for this next phase of the company’s journey.”

The property’s online platform will serve as a members’ club, delivering past seasons and brand-new original shows, including Iconic Bikes, which heads inside the National Motorcycle Museum, as well as Henry’s Bikes, Shed Talk and Skid Risk. The Motorbikeshow.com also gives subscribers priority access to live events and exclusive meet-ups.

“I’m genuinely thrilled about this project,” Cole said. “It means I can continue creating programs that put motorbiking front and center—something I’m incredibly passionate about. The aim of The Motorbikeshow.com is to give us the flexibility to make shows that appeal to us as riders the whole year round. Subscribers will get to watch exclusive new series, as well as longer form features and behind-the-scenes content from The Motorbike Show before it transmits on ITV later in 2026.”