UpStream Media Launches New Channels


Passion Distribution’s UpStream Media has launched four brand-new channels in celebration of its one-year anniversary.

The new offering includes the true-crime hub Cold Trace; The Clinic, which features medical ob-docs; Hoarders, delving into extreme cleaning content; and a channel dedicated to the Worst Driver format. The launch follows UpStream Media’s year of growth on social platforms and several new acquisition deals.

Nick Rees, Passion’s chief operating officer, commented: “It’s been an incredibly busy year since launch, we’re working with several new content owners for the first time who are all very pleased with how value is being added to their programming. The future looks very exciting with additional channel launches planned and a further scaling up of the team to maximize output and opportunities.”

Joe Elliott, head of UpStream Media, added: “We’re delighted with the results from the first year and are positioned well to continue this trajectory. As we continue to maximize returns for our partners, we plan to leverage our reach as we explore branded content opportunities across socials and original short-form.”