UpStream Media Aligns with Middlechild for Digital-First Slate

UpStream Media, Passion Distribution’s digital content agency, is teaming up with Middlechild Productions on a slate of digital-first series.

The slate will encompass specials and miniseries to air across UpStream Media’s network of successful YouTube channels, initially for OMG Stories, Filth and Origin, which in total have some 1.5 million subscribers.

Nick Rees, COO at UpStream Media, commented: “We’re really excited by this partnership with Middlechild, which demonstrates our commitment to bringing fresh quality engaging content to digital audiences. As well as creating great content for our channels we’re hopeful this collaboration will also uncover new talent and scalable formats.”

Joe Elliott, head of UpStream Media, added: “A perfect example of a win-win collaboration in our industry, combining Middlechild’s bold and creative storytelling with UpStream Media’s social media expertise. This partnership will drive growth and open new horizons for both, reaching fresh viewers worldwide.”

David Sumnall, CEO & founder at Middlechild, noted: “Every production company understands that YouTube and social media channels are playing a significant role in the future of our industry, and we’re proud to be at the forefront of that. We can’t think of anyone better to partner with than Nick, Joe and the brilliant team at UpStream Media. They’ve built up a huge audience for their content and we feel very privileged to be the ones chosen to build on that success with these brand-new originals.”