Nordic Entertainment Group (NENT Group) and NBCUniversal have signed a multiyear deal that will make Viaplay the first platform partner for the reality streaming service hayu in Poland, Estonia, Latvia and Lithuania.
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Hendrik McDermott, managing director of hayu, talks about NBCUniversal’s reality-TV SVOD service, which recently celebrated its five-year anniversary.
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Hayu, the all-reality SVOD service from NBCUniversal International, has launched in the Philippines and simultaneously expanded into Hong Kong and Singapore.
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NBCUniversal International’s hayu, an on-demand SVOD service that solely streams reality TV content, has launched in the Netherlands, Belgium and Luxembourg.
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