hayu Furthers European Rollout


The all-reality SVOD service hayu has launched in 11 additional European countries.

Launching direct-to-consumer on a full array of devices, hayu is now available in Spain, Portugal, France, Italy, Switzerland, Lithuania, Estonia, Latvia, Poland, Hungary and the Czech Republic, as well as now also being offered DTC in Germany and Austria.

The new launches build on the on-going success of the service in other European markets, including the recent launches of the service in Germany and Austria on Amazon Prime Video Channels. It first launched in the U.K., Ireland and Australia in March 2016.

The SVOD service from NBCUniversal International is now available in 27 territories around the world, delivering over 8,000 episodes of top reality-TV content.

“Another major hayu milestone is a reality! As hayu prepares to celebrate its fifth anniversary, we are thrilled to launch the subscription streaming service in 11 additional European countries, extending the service to 27 territories worldwide,” commented Hendrik McDermott, managing director of hayu. “As the premier destination for must-watch, world-renowned reality TV content this multi-territory expansion continues to deliver on our goal of bringing the best reality TV to even more super fans of the genre.”