Reality Streamer hayu Launches in India


NBCUniversal’s hayu, a reality TV SVOD service, has launched in India.

hayu will be available in the market direct-to-consumer on mobile, tablet, laptop, connected TVs and selected consoles. The launch in India extends hayu’s footprint to 28 territories.

hayu offers more than 8,000 episodes of top reality TV content, including all seasons of Keeping Up with the Kardashians and its spin-offs, as well as The Real Housewives, Top Chef, Million Dollar Listing, Below Deck and Family Karma.

The service offers a variety of unscripted sub-genres in English-language, including home and design, dating, cooking, fashion and true crime. The majority of U.S. shows are available on hayu the same day as their U.S. broadcast.

Hendrik McDermott, managing director, direct to consumer, global, at hayu, said: “Given the immense popularity of reality TV in India, we are thrilled to now be launching hayu. hayu is already the premier destination for must-watch, world-renowned reality TV content, and this launch extends the hayu footprint to 28 territories. We look forward to super-serving Indian subscribers with the best unscripted content available.”