Parade, MediaWorks Ink Factual Programming Partnership

Parade Media has signed a multiyear agreement to bring more than 1,200 hours of lifestyle and factual programming to MediaWorks’ new channel, ThreeLife, which launches April 15.

The initial commitment of programming includes Everyday Gourmet (seasons two to five), Good Chef Bad Chef (seasons three to eight) and The Chocolate Queen. Home and DIY programming heading to the channel includes Million Dollar House Hunters, Ready Set Reno, Australia’s Best Houses (seasons three to eight), The Home Team (seasons one to three) and Build Me a Home.

ThreeLife also picked up food and travel series, including Tropical Gourmet with Justine Schofield, Justine’s Flavors of Fuji, Tropical Gourmet Australia, United Plates of America, Sarah’s Australia Unveiled, Andy & Ben Eat Australia, Andy & Ben Eat the World and Boys Weekend. In the science and engineering space, the deal covers such titles as Remeasuring the World and Special Mega Cities: Dubai. Nature and wildlife titles set for ThreeLife include the first two seasons of The AFN Fishing Show. Additionally, Unplanned America (seasons one to three) will make its debut in New Zealand as part of the MediaWorks partnership.

Matthew Ashcroft, the CEO of Parade Media Group, said, “We are thrilled to be partnering with MediaWorks on the launch of ThreeLife, and providing the new channel and its 25-to-54 audience with a cross-section of premium lifestyle and factual programming from Parade’s growing portfolio of hit shows.”

Andrew Szusterman, the chief content officer for MediaWorks, commented, “MediaWorks are excited to be working with Parade Media on our new channel, ThreeLife. The depth and breadth of Parade’s catalog is perfect for our intended audiences.”