Objective Media Group Teams with Shine’s Jonny Meenagh

Objective Media Group (OMG) is launching a brand-new creative label with Jonny Meenagh, Shine’s head of development, that will be dedicated to non-scripted content.

Launching in April and partnering with the existing OMG labels and companies, the as-yet-unnamed label will develop a range of non-scripted formats and programs. Greenlit projects will be co-produced by either betty, Second Star, Panda or Hitchhiker.

Meenagh has been at Shine for six years, with development credits that include Channel 4’s The Island with Bear Grylls, Hunted and The Secret Life of Prisons, Sky One’s The Heist and BBC One’s All Change at Longleat.

Objective Media Group CEO Layla Smith and Commercial Director Holly Pye said: “We’re delighted that someone as talented as Jonny is joining forces with OMG. There’s always room for innovative ideas, and we’re really excited to see what Jonny’s creativity will bring to the group.”

Meenagh said: “I’ve had a wonderful six years at ShineTV but the opportunity to collaborate with teams across the Objective group felt too good an opportunity to miss. I’m really excited to be joining Layla, Holly and the labels at OMG and very much looking forward to getting things off the ground.”