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New Distribution Agreements for discovery+ UK & Ireland


discovery+ is now available on Samsung smart TVs and Fire TV devices in the U.K. and Ireland.

discovery+ can be accessed on 2017 and newer Samsung smart TVs as a featured app and will be pre-installed on new TVs as a priority app. On Fire TV, it is available as an app and can be downloaded through the App Store or by saying “Alexa, open discovery+.” Both launches are supported by marketing campaigns this month, with additional promotional activities planned around the Olympic Games in Tokyo this summer.

These new distribution deals give customers of Samsung smart TVs and Fire TV devices access to discovery+ for a special offer of £1 in the U.K. or €1 in Ireland this month, with standard rates (£4.99 U.K. / €5.99 Ireland) applying thereafter. The annual pass is £49.99 in the U.K. and €59.99 in Ireland.

The streaming platform will also be coming to Roku and Vodafone mobile customers in the U.K. and Ireland this year, and will roll out on additional devices and services yet to be announced.

James Gibbons, executive VP and general manager for the U.K. and Nordics at Discovery, said: “discovery+ has been incredibly well-received since its launch in the U.K. and Ireland late last year, with local originals and global franchises driving uptake. Today, we’re pleased to deliver on our promise of bringing discovery+ to more consumers thanks to best-in-class providers like Amazon and Samsung. Now, their customers have direct access to Discovery’s iconic real-life entertainment brands and content all in one place, with a special offer this month.”

Deep Halder, head of content services and retail for TV and AV at Samsung Electronics UK, said: “Samsung strives to offer the widest content offering on the market and the best experience on its smart TV platform. As the first smart TV platform to integrate the new discovery+ app, we will provide an even greater array of content for our customers, allowing them to experience Discovery’s iconic content on the largest screens available.”

Emma Gilmartin, head of Fire TV in Europe, said: “We’re excited to bring even more content to our Fire TV customers—just say “Alexa, open discovery+. With the launch of discovery+ on our Fire TV Devices, customers can now watch more of the entertainment they love all in the easy and intuitive Fire TV experience.”

About Chelsea Regan

Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.


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