The wildlife channel Love Nature 4K has launched in Russia on Rostelecom.
Fans of wildlife and nature content in Russia can now access hundreds of hours of UHD natural-history programming via the Love Nature linear channel, available on Rostelecom channel number 988. The launch on Rostelecom expands the channel’s reach in Russia, where it is also available on the pay-TV platform Tricolor while Love Nature 4K On Demand content features on OTT platform Okko.
The deal was brokered by THEMA RUS and overseen by Chiara Mckee, VP of EMEA global networks at Blue Ant Media.
Ward Platt, CEO of Global Networks at Blue Ant Media, said: “Love Nature has seen explosive growth in the last 18 months, growing to be in 110 territories on 55 different platforms reaching over 150 million households. Launching on Russia’s incumbent pay-TV platform, Rostelecom, continues that trajectory allowing us to share captivating wildlife stories with a significant Russian audience.”
Natalia Kabikova, managing director of THEMA RUS, added: “Our company is a channel distributor in Russia and the CIS. We are thrilled that Love Nature’s amazing stories and breath-taking visuals are now available for Rostelecom viewers to enjoy. Bringing Love Nature to Rostelecom and to other significant partners across Russia is a significant milestone for the brand’s ongoing global expansion.”
Alexander Kosarim, director of content policy at Rostelecom, commented: “We see that in modern conditions the demand for cognitive and developing content is growing. Spectators try to quench their thirst to travel and discover, which are not yet available, in virtual mode. The new Love Nature 4K television channel gives you the opportunity to get acquainted with the picturesque corners of the planet and explore wildlife in the highest quality TV.”