hayu Expands to More European Markets

NBCUniversal International’s hayu, an on-demand SVOD service that solely streams reality TV content, has launched in the Netherlands, Belgium and Luxembourg.

The service, which can be accessed via the web, on mobile and on tablets, includes more than 6,000 episodes of reality TV from over 200 series. The majority of the shows’ episodes premiere on the platform the same day they premiere in the U.S. Keeping Up with the Kardashians, The Real Housewives, Million Dollar Listing, Below Deck and Made in Chelsea are among the many titles available on hayu. The curated service also offers users the ability to download the shows in its catalog to view on the go.

With the expansion to the aforementioned trio of European markets, hayu will be available in a total of 11 countries by the end of 2018. It has previously launched in the U.K., Ireland, Australia, Norway, Sweden, Finland, Denmark and Canada.

“Our direct-to-consumer launches in the Netherlands, Belgium and Luxembourg are the next key expansion for hayu as we pick up the pace broadening the service’s geographic footprint,” said Hendrik McDermott, the senior VP of branded on-demand at NBCUniversal International. “hayu’s popularity as a must-have service delivering the best in reality—built off the foundation of NBCUniversal’s formidable expertise as a producer of reality programming—is fueling our on-going momentum and we look forward to introducing the service to a new community of reality fans across the Benelux countries.”