Over 30 hours of original food programming from Gusto Worldwide Media have been acquired by Telia, an Estonian network that broadcasts to millions of Northern European viewers.
Gusto’s content will be available on Telia’s newly launched lifestyle channel, Inspira. Offering a wide variety of entertainment, Inspira is available to Telia TV subscribers through their TVs and smart devices.
From Flour Power to Fish the Dish and more, the Gusto titles have entertained viewers on major platforms in Singapore, the U.K., U.S. and Latin America.
“It’s our second deal of the decade and we’re only one month into 2020. This is going to be a big year for Gusto,” said Chris Knight, president and CEO of Gusto Worldwide Media. “We’re pumped to be part of Inspira’s launch and can’t wait for Estonia to get a taste of our exceptional 4K UHD programming.”