Glass Entertainment Group (GEG) has entered into a co-production partnership with model, activist, author and social media influencer Tess Holliday.
Per the deal, GEG will work with Holliday to develop and produce premium unscripted programming with a focus on body positivity, inclusivity and diversity. Holliday will work closely alongside Nancy Glass, CEO of GEG; Eric Neuhaus, senior VP; and Ben Fetterman, VP of business development.
Holliday has made a name for herself as a leader in the body positivity movement. The first plus-size model signed to an agency, throughout her modeling career, she has continued her activism. She is responsible for creating the viral hashtag #effyourbeautystandards that has been shared over 4.3 million times on Instagram alone. It was created for individuals to break the mold of what society has preached on what someone can and cannot wear based on body type.
Glass said: “Tess empowers people of all shapes and sizes to confidently embrace their body. We are proud to bring her message of living a true authentic self to a slate of programming that will inspire our viewers.”