Discovery Channel to Premiere I Quit

I Quit, a new original format created by Shopify Studios and Wheelhouse Entertainment’s Spoke Studios, is set to make its debut on Discovery Channel next month.

In I Quit, six hopeful entrepreneurs risk it all when they give up their steady 9-to-5 jobs to follow their passions to launch their own businesses in a life-changing journey. Along the way, they will be mentored by three successful business leaders who have each built empires of their own—Harley Finkelstein, COO of Shopify; Debbie Sterling, CEO of GoldieBlox; and Tricia Clarke-Stone, co-founder and CEO of WP Narrative_. Unknown to the entrepreneurs is that at the end of the year, the most promising business will receive $100,000 to fuel their growth.

I Quit, produced for Discovery in the U.S. by Shopify Studios, Spoke Studios and ITV America, is slated to bow on August 18, at 10 p.m. In subsequent weeks, the show will air at 9 p.m. In addition to watching the show on Discovery, viewers can stream I Quit by downloading the Discovery GO app.