V10 Ups Samantha Cooper to Head International Licensing

V10 Entertainment has named Paramount alum Samantha Cooper as head of international licensing and business development, where she will continue to lead V10’s expansion of its New York offices.

In her new role, Cooper will be reporting to V10’s president, Carter Skeath. She will focus on global licensing, along with furthering library acquisitions and strategic partnerships.

V10 Entertainment’s portfolio of companies includes Venture 10 Studio Group, Vin Di Bona Productions (America’s Funniest Home Videos), Fishbowl Media Worldwide, Home Video Licensing (HVL.com) and V10 Digital.

Cooper will oversee V10’s recently acquired global distribution rights for America’s Funniest Videos and oversee sales of Follow Me, Totally Funny Kids & Animals, Blue Collar Auction, World’s Funniest Videos and the sports docuseries Arch Racing with Keanu Reeves and Gard Hollinger slated to bow in 2026.

Cooper’s previous experience includes holding senior leadership positions at Viacom and Paramount Global. At Paramount, as executive VP of global content licensing, she managed billions of dollars of revenue, extending to over a billion in annual global SVOD streaming revenue. Cooper’s portfolio included original content from Paramount Pictures’ film library, CBS, Showtime, MTV Entertainment Group and Nickelodeon, as well as original content from Paramount+, Viacom International Studios and CBS News/Films. She also helped negotiate the company’s first advanced advertising deal with Netflix’s programming and ad teams.

At Viacom, Cooper managed business that represented a significant portion of the company’s total revenue, leading to deal renewals representing over 80 percent of the subscriber base. In her early career at Paramount, she led the partnership and deal renewal negotiations with Time Warner Cable, Cox Communications, Cablevision and AT&T.

“Sam combines unparalleled experience negotiating content deals with the ability to navigate large-scale media company growth,” said John Stevens, CEO of V10 Entertainment. “Her accomplishments across linear and streaming for top film and TV franchises will be a tremendous asset for V10 as we level up our global footprint with IP and licensing.”

“V10’s ideal industry position as a fully integrated, private equity-backed media company with a vast portfolio of IP provides a tremendous opportunity to tap into key markets abroad and find new audiences,” said Cooper. “I am excited to be joining John and Carter, who have developed a dynamic team culture that welcomes new perspectives and ideas as the company further leverages its production, distribution and content development expertise to a global market.”