Boat Rocker Names New President of Unscripted

Todd Lubin has been appointed as the new president of unscripted at Boat Rocker Studios.

In his new role, Lubin is to lead the company’s creative unscripted efforts, including series and documentaries, overseeing Boat Rocker’s Matador Content, Maven and Proper Television production shingles. Lubin was formerly president and co-founder of Boat Rocker-owned Matador Content.

Lubin co-founded Matador Content in 2013. The company was acquired by Boat Rocker in 2018 and has been behind a wide range of Boat Rocker’s unscripted content, including Lip Sync Battle (Paramount Plus), Pretty Baby: Brooke Shields (Hulu), Downey’s Dream Cars (Max) and Billie Eilish: The World’s a Little Blurry (Apple TV+).

Prior to co-founding Matador, Lubin served as executive producer and showrunner of NBC’s The Biggest Loser. He has been nominated for multiple Emmy, Peabody and GLAAD Awards, and has been named in The Hollywood Reporter’s “Reality TV Power List.” Additional recent credits include HBO’s upcoming feature documentary BS High and Hulu’s Drag Me to Dinner.

David Fortier and Ivan Schneeberg, co-executive chairmen at Boat Rocker Media and co-chairmen at Boat Rocker Studios, said: “Todd is already an established creative leader within the Boat Rocker unscripted division. His history with Matador and Boat Rocker, and his deep experience as an unscripted producer and executive, will help ensure a seamless transition within our unscripted division as Todd moves into this studio leadership role.”

They continued: “We have an exciting slate of unscripted series and documentaries at Boat Rocker and we’re looking forward to working with Todd in his new role to continue to produce bold, entertaining, and critically acclaimed unscripted content, which will continue to remain an important part of Boat Rocker’s mandate.”