BET+, Prime Video Africa Go for Blue Therapy

All3Media International has signed up new partners for Luti Media’s and Trend Cntrl’s constructed reality series In Love & Toxic: Blue Therapy.

All3Media International inked a deal with BET+ in the U.S., where In Love & Toxic: Blue Therapy will air later this year. A pan-territory deal is in place with Prime Video Africa covering the continent.

Based on the viral Blue Therapy YouTube series, which launched in 2021, In Love & Toxic: Blue Therapy has been commissioned for a full series for E4, where it will make its U.K. debut on October 5.

The six-part series explores the complex modern relationships of five young, diverse and aspirational couples. The couples meet with relationship coaches to face the conflicts in their partnerships surrounding topics including race and interracial relationships, class, children, careers and gender role expectations.

Luti Media produces the series with Trend Centrl and Motion Group. All3Media International will also handle format rights for Blue Therapy.

Luti Fagbenle, executive producer, said, “In Love & Toxic: Blue Therapy represents everything Luti Media is: bold, aspirational and innovative. The original Blue Therapy YouTube series was a global online sensation and demonstrated the international appeal of stories from black British culture. Now, through our partnership with All3Media International, I am thrilled that this bigger and bolder version of Blue Therapy will reach audiences around the world through major platforms in BET and Prime Video.”

Andy Amadi, executive producer, added, “I am humbled and thrilled to see In Love & Toxic: Blue Therapy connecting globally through our partnership with All3Media International. This journey has been a labor of love, and I’m grateful for the incredible team who have made it possible from just a mere idea in my head. Together, we’ve explored the complexities of relationships in a way that’s both entertaining and thought-provoking. I can’t wait to see how it resonates with international audiences.”

Rachel Job, senior VP of non-scripted content at All3Media International, said, “Addictive, glamourous and thought-provoking, In Love & Toxic: Blue Therapy is set to become a global television obsession. Offering exclusive access into the lives and loves of five aspirational and diverse couples, Luti Media and Trend Cntrl have created an innovative entertainment series with a blend of constructed reality and high drama packed with gripping confessionals, provocative statements and enthralling relationships that are universally relatable and utterly compelling. ”