Amazon Prime Sets New Italian Original

Amazon Prime Video is set to release its new show The Ferragnez—The Series, following an Italian influencer couple, in December.

Produced by Banijay Italia and Amazon Studios, the eight-part series centers on Chiara Ferragni, a digital entrepreneur and fashion influencer with 24 million Instagram followers, and Fedez, an artist with more than 60 platinum records. The Ferragnez—The Series will give fans access to their lives behind social media.

Filmed throughout late 2020 and early 2021, The Ferragnez—The Series follows the couple’s hectic life from welcoming a new baby to Fedez’s first performance at the Sanremo Music Festival. It will launch exclusively on Prime Video in 240 countries and territories worldwide in December.

Ferragni and Fedez said: “The last year has been full of emotions in both our professional and personal lives. This past year saw the Ambrogino d’Oro award, the Sanremo Music Festival, Vittoria’s birth, the start of the pandemic, which, like for everyone, is continuing to impact our daily lives. The past year has also allowed us to take the time to work on ourselves as a couple and as a family. It has been a year that we will never forget.”

Georgia Brown, head of European originals at Amazon Studios, commented: “This new fantastic Italian Amazon original production is the latest example of our commitment and investment in the Italian creative community. I am sure The Ferragnez—The Series will entertain Prime Video’s audiences in Italy and around the world by offering an unprecedented perspective on this iconic couple.”

Nicole Morganti, head of Amazon originals in Italy, said: “The Ferragnez is an authentic, funny, intimate, heartfelt and entertaining series that offers Prime Video viewers a unique and exclusive look into Chiara, Fedez and their whole family. This series shows the lives of a young couple who share their story without filters, with witty honest and surprising transparency, to connect deeper with their fans. Packed with twists and turns and with a high production value, The Ferragnez—The Series has all the qualities required to become a moment of great entertainment and pure escapism for fans and those new to the couple alike.”

Fabrizio Ievolella, CEO of Banijay Italia, said: “We are very happy to continue our collaboration with Amazon Prime Video. Following Ferro and Dinner Club, The Ferragnez—The Series has given us a new and exciting challenge, both from a narrative and productive point of view. We are incredibly proud to tell the story of one of the most-known Italian families from a totally new perspective, away from the world of social media. This would not have been possible without Chiara and Federico trusting us, and we thank them for this. They opened the doors to their private lives, sharing it all authentically and without any fear. The couple shared their joys, fears, successes and hardships, showing the audience their true selves.”