Collins Avenue Entertainment Rebranded as Story Street Entertainment

The Content Group (TCG), Asylum Entertainment Group’s (AEG) content collective, has rebranded Collins Avenue Entertainment to Story Street Entertainment.

Story Street will build on Collins Avenue’s success in lifestyle hits, which includes eight seasons of Dance Moms. As it expands into new genres, it will prioritize everything from true-crime programming to shiny floor formats. The company will also target third-party formats to be adapted stateside.

Following the rebrand, Jodi Flynn, president of TCG, will continue to oversee the company and work alongside Senior Vice President of Development Lindsay Schwartz, Executive Director of Development Andi Walker Ochoa and Development Executive Mitchell Parness.

Flynn said: “Lindsay and her team bring a tremendous amount of experience and creativity to The Content Group—they’ve come out of the gate strong and have been successful in just a short few months. They are a great addition to the collective of companies we are building.”

Schwartz added: “I’ve been leading the creative behind this incredibly successful lifestyle brand for a long time. As we expand and explore new genres, it seems fitting for a fresh start with ‘story’ at the center of our name. Regardless of our programming, we are dedicated first and foremost to compelling and bold storytelling.”