Zee Entertainment Enterprises Expands African Presence


MUMBAI/JOHANNESBURG: Zee Entertainment Enterprises Limited (ZEEL) has grown its footprint in Africa with the arrival of several of its channels in Mali and the launch of Zee Bollymovies on DStv.

Zee Magic and Zee Cinema are rolling out in French-speaking Mali on DTT network TNTSAT Africa. In addition, starting today, ZEE Africa is partnering with DTH platform DStv for the launch of Zee Bollymovies, a customized, English-dubbed Bollywood movie channel for the African market.

Amit Goenka, the CEO of international broadcast business at ZEEL, said, “ZEE will be making further inroads into the vast continent of Africa with our entry into the French-speaking country of Mali. Sharing our existing channels Zee Magic and Zee Cinema with new audiences is a huge achievement for us and we thank TNTSAT for allowing us to bring the best of Bollywood to all their viewers in Mali.”

Harish Goyal, the CEO of Zee TV Africa, stated, “In another major deal, within just four weeks of its launch, our 24-hour dedicated English-dubbed Bollywood movie channel, Zee Bollymovies, will now be available on DStv, the largest DTH platform in Sub-Saharan Africa. ZEE has already witnessed tremendous success over the past two years on DStv with Zee World, its English-dubbed general-entertainment channel and with the addition of Zee Bollymovies on this platform, we hope to further raise the level of entertainment for our dedicated viewers.”