Twofour Brings in New GM for Arabia

LONDON: As part of the company’s efforts to expand in the Middle East, Twofour has hired Paul Harper as the new general manager for its UAE-based arm, which was established in 2010.

Harper will work out of Twofour Arabia’s offices in Twofour54, Abu Dhabi. Reporting to former general manager Jonney Steven, he will be responsible for supervising a group of producers and production managers. He will also be expected to enhance the company’s client base throughout the Middle East and North Africa.

For more than a dozen years Harper has been employed by Twofour, where he has served as a producer, director and account manager, leading the growth of such accounts as Audi, Volkswagen and the Driving Standards Agency.

Group chief executive Charles Wace stated: "We are very proud of the growth of Twofour Arabia over the last three years under the leadership of Jonney Steven. We are delighted that he has now agreed to look after the whole of the Middle East as we continue, with Paul, to grow our business in the region."