TRACE Sport Stars Expands Across Africa

JOHANNESBURG: TRACE Sport Stars, a channel dedicated to celebrity athletes, is set to be made available across Africa through additional MultiChoice TV packages.

The network will broadcast through MultiChoice's DStv Extra, Compact and Family packages. Previously, TRACE Sport Stars could only be found on the DStv Premium package. The channel will air on the new packages starting September 30.

Laurent Dumeau, the CEO of TRACE Sport Stars, commented, “We are excited to be extending our deal with MultiChoice to bring TRACE Sport Stars’ unique sport and entertainment programming to a much wider audience base across Africa. With an ever-increasing demand for the TRACE brand in the region it is important we reach those fans that have not previously been able to access the channel. We are confident the channel will bring those subscribers a great mix of content where sport meets glamour and scandal, and where athletes reveal their real lives and personalities.

Aletta Alberts, the general manager for Content at MultiChoice, said, “TRACE Sport Stars is a treat for sport lovers as it gives unprecedented behind-the-scenes access to the lives of stars in the world of sports. Our DStv Extra, Compact and Family customers will no doubt enjoy the range of unique programs.”