Televisa Internacional Looks to MEA for New Sales

CANNES: Telenovelas lead the slate that Televisa Internacional is presenting for sales in the Middle East and Africa.

The Tempest follows the life of a young woman who falls in love with the captain of a fishing boat. There is also Life of Lies, available in English, Portuguese and French, which tells the story of a mother who must flee the country and assume a new identity in order to protect her daughter. The company is also showcasing its catalogue of entertainment formats, which includes such titles as Dancegerous and Sing It, Sell It. “As the markets are maturing the demand for our content has increased, as have the license fees and willingness of the stations to pay top dollar for quality programming,” says Mario Castro, the director of sales for Asia and Africa at Televisa Internacional.