SuperSport International to Broadcast Olympics in South Africa

LAUSANNE: SuperSport International has acquired the broadcast rights in South Africa and more than 40 territories in sub-Saharan Africa for this year’s Olympic Winter Games in Russia, as well as the 2016 summer games in Brazil.

The agreement, struck between the broadcaster and the International Olympic Committee (IOC), extends to pay satellite television, Internet and mobile devices.

Besides South Africa, some of the territories included in the deal are Angola, Cameroon, Ethiopia, Ghana, Kenya, Madagascar, Rwanda, Sierra Leone and Zambia.

“This agreement continues a long and proud tradition of SuperSport broadcasting the Olympic Games, which we have done since 1996. I’m delighted with this acquisition as the Olympic Games is one of the crown jewels in SuperSport’s programming with each edition proving enormously popular with viewers,” said Brandon Foot, the acting CEO of SuperSport. “For the next games in Sochi, we will have a dedicated 24-hour high definition channel, while the 2016 games will enjoy multi-channel coverage, including magazine shows, highlights and much more.”