SPI Lands Carriage Pact with Sahara Media Group

CANNES: SPI International/Filmbox International is expanding the reach of eight of its channels in Africa via a new distribution deal with Tanzania’s Continental Digital Media Content, a DTH/DTT service operated by Sahara Media Group.

The deal includes FightBox HD, which features live sports action; Fast&FunBox HD, offering extreme sports; DocuBox HD, dedicated to documentary films; FashionBox HD, devoted to fashion and shopping; 360 TuneBox HD, a music channel; and MadscreenBox, an interactive channel. Also part of the pact are the flagship Filmbox channel and Filmbox Arthouse, a destination for festival movies.

Amit Karni, SPI International’s head of sales for Africa, said: “SPI’s channels are broadcast via ABS-3A, a premium satellite located at the 3°W orbital position. SPI channel portfolio offers to- quality entertainment: from all-time movie classics, live martial arts events, extreme sports videos, amazing wildlife documentaries, fashion shows to independent music videos and interactive games.”

Karni added: “We are glad to partner with Sahara Media Group and through this new partnership grow our channels’ audience in Tanzania.”