South Africa’s CBS Action, CBS Drama to Now Feature Ads

LONDON: AMC Networks International – Zone is introducing advertising on the CBS Action and CBS Drama channels, which it operates with CBS Studios International, in South Africa.

Both channels launched in South Africa in November 2013 and are available exclusively on the MultiChoice platform. Advertising for the channel will be sold through DStv Media Sales.

Louise Cottrell, the VP of affiliate sales for AMC Networks International – Zone, which rebranded from Chello Zone, said: “We are thrilled to announce this news as South African viewers continue to tune in to CBS Action and CBS Drama to watch the best of action-packed drama, tense thrillers and sci-fi on CBS Action, and iconic and unforgettable series on CBS Drama. Both channels provide a highly attractive environment for advertisers, and we look forward to partnering with DStv Media Sales, to help us make the most of our commercial airtime.”

Tracey Hawkridge-Visser, the general manager for channel sales at DStv Media Sales, said: “At DStv Media Sales we welcome the opportunity to partner with AMC Network International – Zone to bring new advertising environments to reach our compact and premium subscribers on CBS Drama and CBS Action; offering our clients and advertisers sponsorships and advertising packages around this iconic content.”