Passion Distribution Licenses 150 Hours in Africa

LONDON: Broadcasters in Africa have snapped up more than 150 hours of programming, including Dynamo: Magician Impossible, from Passion Distribution.

Seed Entertainment took a number of shows for free-to-air broadcast throughout the continent. Titles include Life’s Too Short, a comedy; Murder on Honeymoon, a documentary; and the OWN: Oprah Winfrey Network series Iyanla Fix My Life and Beverly’s Full House. The fifth season of Rupaul’s Drag Race was acquired by MNet in a pan-Africa agreement.

Ebony Life, which is set to launch in sub-Saharan Africa, went for the celebrity reality program Life with La Toya, the sixth season of The Newlywed Game, Love Triangle and Addicted to Food. Also for the sub-Saharan region, Africa Business Channel licensed season 4 of Cowboy Trap, the third seasons of Dear Genevieve and Over Your Head, and seasons 3 and 4 of Wasted Spaces.

The first three seasons of Dynamo: Magician Impossible were picked up by Viasat in Ghana and NTV in Kenya. In addition, South Africa’s Coal Stove Pictures signed an option deal for the Worst Driver format.

Nick Tanner, sales executive in the region for Passion Distribution, said: "The dynamic TV market in Africa continues to grow apace. At Passion we are seeing particular demand for distinctive entertainment programming featuring relatable characters, aspirational lifestyle shows and opportunities to develop hit international formats."