New GM in Place at Twofour Arabia

ABU DHABI: Yara Awad has been appointed as general manager of Twofour Arabia, taking on oversight for the UAE-based operations.

Awad will be leading a team of producers and production managers, providing digital services and broadcast TV to brands, broadcasters and the public sector. Awad will be based out of Abu Dhabi and will report to Jonney Steven, Twofour's head of MENA. Awad has previously worked with international production houses and networks in Abu Dhabi, Dubai, Jordan and the U.K. She also oversaw a number of Twofour Arabia's documentary commissions for Abu Dhabi Media and worked on Dubai One's flagship daily show, Studio One.

Mark Hawkins, the chief executive for Twofour Digital and Twofour Arabia, said: “I am delighted that Yara is leading our Middle East operation and will continue to drive the creativity across our award-winning programs for our brand and broadcast clients. It is such an exciting time to join as we expand across the region and attract the best talent in the industry.”
 
Steven added: “Yara has done an excellent job creatively leading some of our most important projects in Abu Dhabi over the last year, so I’m thrilled that she’s taking the helm at Twofour Arabia. Yara brings our clients an unparalleled knowledge of the media landscape in this region.”
 
Awad commented: “Twofour has always been at the forefront in creativity and ambition and I am thrilled to now be a part of it in a more prominent way. It’s a very exciting time for Twofour Arabia as we continue to build on our previous successes and expand our business across the region.”