MTV Increases Presence in South Africa

JOHANNESBURG: Viacom International Media Networks (VIMN) Africa has reached a deal with MultiChoice in South Africa to expand the reach of MTV to subscribers of the DStv Extra and Compact packages.

The channel, which has previously been available only on DStv Premium, will now be part of the DStv Extra and Compact packages, alongside sister channel MTV Base. MTV will open to DStv Extra and Compact customers on August 25 with the prime-time premiere of the channel's flagship awards show, the 2014 MTV Video Music Awards.

Alex Okosi, the senior VP and managing director of Viacom International Media Networks Africa, said, “We are excited to partner with MultiChoice to bring MTV’s world-class entertainment content to a wider audience base in South Africa via the DStv Extra and Compact packages. This provides us with a great opportunity to introduce more content and initiatives that deliver even greater value for our viewers and partners.” 

Aletta Alberts, the general manager for content for MultiChoice, added, “We want our customers to have access to a wide variety of the best entertainment—MTV will delight young and young-at-heart Extra and Compact customers with its unique blend of cutting edge entertainment and music. Now more DStv customers can become part of the MTV generation.”