TVMEA
The Molotov streaming platform has extended its reach with the launch of regional versions in seven new markets.
The Côte d’Ivoire service was launched three weeks ago and already aggregates tens of thousands of paying subscribers. Senegal will follow this month, along with Cameroon in February, Burkina Faso in March, Tunisia in April, and Guinea and the Democratic Republic of Congo, before a global rollout in the rest of French-speaking Africa countries in the course of the semester.
Discussions are underway with local partners in Europe, South America and Asia to launch regional versions of Molotov.
At launch in the new markets, the lineup consists of 15 local linear channels, catch-up and on-demand content. Agreements with regional publishers have been reached in order to provide 30 channels by spring 2021.
Mango, a free AVOD service launched by Molotov in France last November, features hundreds of films, documentaries, series and kid’s content.
“The international launch of Molotov represents an exciting new milestone expanding our platform and brand throughout the world,” said JeanDavid Blanc, founder and CEO of Molotov. “Our mission is simple: to create the easiest way for viewers to find the content they love through an intuitive service and platform. Molotov not only helps viewers discover new content but also provides publishers, channels and SVOD services the ability to be easily discovered and more frequently used.”
“Molotov’s ability to attract international partners is a great recognition for our brand and our French team’s capacity to grow one of the most acclaimed OTT platforms,” added François le Pichon, in charge of Molotov solutions and international development.
Vincent Taradel, marketing director of Digital Virgo, added: “The partnership with Molotov allows us to deploy a service with very high added value on the African market. Cloud TV offers growth potential to all players in the content ecosystem, from producer to publisher via telecom operators. But the key element of success is, without a doubt, adaptation to local specificities. This is where we intervene by integrating our payment platform, our ability to integrate local content, adapt technology and launch effective marketing campaigns.”