Keshet Broadcasting Taps New VP of Development & Content

TEL AVIV: Assaf Blecher has relocated from Los Angeles to Israel to assume the post of VP of development and content at Keshet Broadcasting.

Blecher was the former managing director of Keshet International’s joint venture with DC Media, Keshet DCP. Blecher began his career with dick clark productions in 2005 as development manager.

In his new role, Blecher will be charged with the development of non-scripted content such as game, entertainment and reality shows for the commercial channel and for international clients. He will work alongside Keshet Broadcasting’s VP of programming, Hilik Sharir, and report to Keshet Media Group’s CEO, Avi Nir.

Nir commented, “Throughout his career, Assaf has demonstrated a unique talent for developing and producing a variety of successful unscripted programming, and we have benefited from his innovation and leadership firsthand when he oversaw and spearheaded Keshet DCP. Assaf’s experience in the U.S. and U.K., combined with his Israeli background, will be invaluable to us as we continue Keshet and Keshet International’s momentum in creating new, groundbreaking shows, both locally and internationally.”