Insight TV Pacts with South Africa’s SuperSport

Insight TV has entered into a programming partnership with SuperSport, a South Africa-based pan-African group of TV channels, to bring new sports content to the continent.

Amid the coronavirus pandemic and the shutdown of live sporting events, Insight TV has provided SuperSport with sports-themed programming to help keep their viewers engaged. Insight TV has supplied SuperSport with three original series that were filmed in native 4K UHD HDR—F2: Tackling Europe, featuring two football freestylers; Beyond the Boundary, an observational docuseries with cricketeer Pete Trego; and Photonis Ultimate Forces Challenge, which looks at the search for the most complete team in the physical and mental endurance competition.

Rian Bester, CEO of Insight TV, said: “The global pandemic left many live sports channels adrift and scrambling for ways to fill the void. We were delighted to be able to work with SuperSport to provide some of Insight TV’s sports-focused originals to bridge the live content gap, as well as introduce pan-African viewers to our brand.”

SuperSport CEO Gideon Khobane added: “Insight TV came to us at precisely the right moment. Their documentary-style sports series were just what we were looking for to satisfy our avid sports fans. We have been delighted with the reaction from our viewers.”