Electus Sends Bellator MMA to MENA Region

Electus International has signed a multiyear renewal agreement with OSN to bring Bellator MMA to the Middle East and North Africa (MENA).

Bellator, which is owned by Viacom, is averaging approximately 1 million viewers per event on Spike TV this year. It is offered in more than 91 million homes in the U.S. and in over 500 million homes in 150 countries around the globe. Additional exclusive content, preview shows, fighter profiles and fight highlights are available on the Bellator website and Spike TV, which is rebranding as Paramount Network in January 2018.

Eddie Dalva, the executive VP of content, program enterprises and Bellator MMA at Viacom Global Entertainment Group, said: “OSN has been a loyal strategic partner for Bellator that has played a key role in Bellator’s explosive international growth.”

Andy Warkman, the senior VP of sports and production at OSN, added: “Our focus is on providing exclusive and exceptional content for our customers. The partnership with Electus to bring Bellator to the region will be a true treat for action and mixed martial arts lovers in MENA. It is a perfect fit to the unexpected content that Spike provides, which has made it popular, especially among youth. We will continue to provide added value for our subscribers through our global partnerships.”