Comedy Central Scores Carriage on DStv

JOHANNESBURG: MTV Networks Africa is bringing the Comedy Central channel to

MultiChoice’s DStv platform in sub-Saharan Africa. 

Starting December 6, a bespoke 24-hour English-language Comedy Central service will go out to 47 territories in sub-Saharan Africa. The launch on DStv brings viewers hits such as The Daily Show with Jon Stewart, The Colbert Report and new episodes of South Park. The channel kicks off its broadcast launch with a one-hour special from comedian Jeff Dunham, followed by The Comedy Central Roast of Charlie Sheen.

Alex Okosi, the senior VP and managing director for MTV Networks Africa, said, “We are delighted to bring humor, smiles and laughter to viewers by adding Comedy Central to our existing portfolio of brands targeting kids and youth. Comedy Central enables us to deliver innovative content to adults while also offering a one-stop shop for clients targeting viewers from 4 to 40-plus. There is a huge appetite for quality comedy content on the continent and Comedy Central is set to serve a menu of side-splitting entertainment that will help viewers to see the funny side of life.”

“DStv is all about big entertainment and Comedy Central is a good fit for our platform,” added Aletta Alberts, the general manager of content for MultiChoice. “Our DStv Premium subscribers across South Africa and the rest of Africa will undoubtedly enjoy the unique combination of world-class comedy, mixed with local flavor.”