Cisneros Media Distribution to Represent Telefe Titles in Africa

CANNES: Cisneros Media Distribution (CMD) has entered into a deal with Telefe to represent a selection of the company's titles in Africa.

Among the titles that CMD will represent from the Telefe catalogue are We Are Family (Somos Familia), Love Road (Camino al Amor) and Legacy of Passion (Herencia de Amor). CMD has a long history of distributing Latin content in the African continent.

“We believe the collective advantages of presenting this remarkable catalogue with the classical telenovela approach of Cisneros Media Distribution’s storytelling campaign and the distinctive edginess of Telefe’s trademark productions, which complement each other, become a strong proposition for our mutual clientele in Africa,” emphasized Marcello Coltro, the executive VP of content distribution at Cisneros Media. “We are very excited about the possibilities of this venture, and its potential to grow.”

“We are very enthusiastic about this agreement and the opportunity to join forces with Cisneros Media Distribution to develop business in this territory, which presents great possibilities for both companies,” added Daniel Otaola, the head of content distribution for Telefe. “This kind of alliance will strengthen Telefe's presence in the region since our contents, recognized for their high quality, have great potential in this territory known for its consumption of our most representative genre, the telenovela.”