Arabic Channel Alhurra Orders Magazine Show About Social Media

SPRINGFIELD: Alhurra TV, which is operated by the Middle East Broadcasting Networks (MBN), has called on Mercury Media and ITN (Independent Television News) to produce a weekly half-hour magazine show that will focus on social media, global technology and the Internet.

N2K (Need to Know) will feature stories from the web and across the Twittersphere to explore the digital news and trends. Each episode will discuss the most-watched videos on YouTube, the most-Tweeted subjects and the most-searched words or phrases on Google. The show will debut on January 20.

“Social media is an essential vehicle for sharing information throughout the world, and especially in the Middle East,” said MBN’s president, Brian Conniff. “Through our partnership with Mercury Media and ITN, N2K will engage our viewers with a deeper understanding of how new media technology impacts their lives.”

Mercury Media’s chief executive, Tim Sparke, stated, “This is a vibrant weekly program, reflecting the news that audiences are searching, tweeting and commenting on giving viewers a unique insight into global trends. N2K enables Alhurra to connect with its audience in an exciting new programming venture.”