NEW YORK: A+E Networks is rebranding its BIO channel in Israel as Lifetime, effective September 14.
Lifetime Israel’s schedule will include signature franchises such as Dance Moms, Preacher’s Daughters, Little Women: LA and Double Divas. The channel will also offer Lifetime original movies such as Flowers in the Attic, An Officer and a Murderer, Betty and Coretta and Return to Zero. Lifetime in Israel is operated by Tel-Ad, owned by NMC-United. Tel-Ad also operates HISTORY and HISTORY HD in Israel.
“The debut of Lifetime in Israel further strengthens A+E Networks’ channel portfolio across the EMEA region,” said Dean Possenniskie, the managing director for Europe at A+E Networks. “Lifetime is recognized as a leading creator of quality content that features one-of-a-kind characters and innovative storytelling. We are very pleased to bring a diverse mix of smart programming to a wider audience in Israel.”