OSN Brings Paramount Channel, NickToons & Teen Nick to Mideast


DUBAI: OSN is adding to its channel lineup NickToons and a Teen Nick On Demand channel, along with the Paramount Channel.

The new NickToons linear channel features family-friendly animated content in English and in Arabic, including Kung Fu Panda: Legends of Awesomeness, Tuff Puppy and the series Monsters vs. Aliens. The Teen Nick digital library boasts Nickelodeon favorites such as iCarly, Sam and Cat and Victorious, subtitled in Arabic and curated specifically for teenagers who can access the exclusive channel via OSN’s On Demand platforms, OSN Play and OSN On Demand.

Paramount Channel, which is set to launch on OSN on April 15, will offer audiences a variety of blockbuster movies, contemporary series and behind-the-scenes features.

The addition of the three new channels on OSN comes as part of an expanded partnership with Viacom International Media Networks (VIMN).

“It is great to be able to share more good news about VIMN’s growing business in the Middle East,” said Raffaele Annecchino, the president and managing director of VIMN SWEMEA. “I’m very pleased to have reached another exclusive agreement with OSN for three new channels: NickToons, Teen Nick and Paramount Channel. After launching the first Paramount Channel ever just five years ago, the MENA version will be the twelfth in the world, expanding the Paramount Channel reach to more than 94 million households across nearly 100 countries. The Paramount Channel in MENA is the next step forward in this rapid expansion and a very important launch. In addition to that, the launch of Nick Toons and Teen Nick reinforce our commitment to this market. In MENA, we are applying our Glocal strategy, which combines international brands and properties with local productions, as we’re doing with Comedy Central with Ridiculousness and Comedy Central Presents, and I hope to do more in the future involving other brands in our portfolio.

“The partnership with OSN has been the key driver of our success in this region. Together we continue to find effective ways to expand the presence of the VIMN brands and deliver great content to audiences across the region. The expanded agreement reinforces VIMN’s position as a key provider of international branded content across OSN’s platforms.’

Emad Morcos, the chief content officer of OSN, said: “Continuing to deliver on our customer-first approach as part of #newOSN, we’re delighted to expand our partnership with VIMN to increase the choice of only-on-OSN entertainment for our subscribers. The three new channels, in addition to the offering already available, give our viewers access to the very best entertainment from around the world. With most of this amazing entertainment also available on OSN Play, customers can choose how and when they enjoy their favorite shows and movies. The new channels bring even more value and choice and we will continue to expand our unmatched entertainment offering for the region.”