beIN Unveils Entertainment Upgrades, New Services

beIN has launched an array of entertainment upgrades and additional services for current and new subscribers as families across the Middle East and North Africa adjust to life at home amid the coronavirus pandemic.

The range of upgrades, credits and added value will be applied and added to existing beIN subscribers’ accounts in MENA without any additional charges. All sports package subscribers will be given a complimentary upgrade to beIN’s premium package until June 30. This upgrade also gives sports subscribers access to the beIN Connect streaming service and an $8 credit per month on beIN On-Demand. All premium and elite subscribers, who already have access to beIN Entertainment, will receive a $50 one-off credit to spend on movies and programs on beIN On-Demand. All new beIN subscribers on satellite will be offered free home delivery service (wherever available), while having access to the above offers. All new beIN Connect subscribers will be given a complimentary two-month subscription.

Further, beIN’s management team has held meetings with the World Health Organization (WHO) and agreed to help share the WHO’s guidance and advice across its Group network that spans 43 countries worldwide.

Yousef Al-Obaidly, CEO of beIN Media Group, said: “At this incredibly challenging time, we know people and families across the MENA region are looking for inspiration, light relief and something positive to keep them going. These are unprecedented times and this is an unprecedented set of upgrades and additional services for our valued subscribers. Our entertainment portfolio is one of the best in the world so we are opening this up for our subscribers to enjoy and escape from the challenges outside—while bringing families in their homes closer together inside.”

Al-Obaidly added: “And, as a global broadcaster, we also recognize our responsibility to share messages of guidance surrounding the pandemic and bring messages of hope—which is why we’re proud to be helping the World Health Organization with various important and inspiring initiatives. While times are currently very tough for everyone, we want to play our small part in supporting everyone’s efforts in MENA to stay safe at home, and lift everyone’s spirits at the same time.”