M for Media to Rep Fremantle Formats in Saudi Arabia

Fremantle has appointed M for Media to represent the company’s catalog of entertainment formats in Saudi Arabia.

Under the agreement, M for Media will introduce Fremantle’s global hits to local broadcasters and platforms in the KSA region. Titles will include The X Factor, Idol, Got Talent, Family Feud, The Price is Right and Let’s Make a Deal.

“We look forward to bringing our local Arabic flavor and expertise to this partnership, which will allow us to create premium content for television and digital platforms throughout the KSA region,” said Ralph Matar, the managing director of M for Media.

“We believe M for Media are the right partner to take our popular format catalog into Saudi Arabia and will help to further strengthen our position across the Middle East,” added Anahita Kheder, senior VP of the Middle East, Africa and Southeastern Europe for International, Fremantle.