ViacomCBS Networks Americas has named Marco Nobili, previously Netflix’s director of product innovation and originals launch strategy in Spain and Latin America, as senior VP of strategy and emerging business.
In this newly created role, Nobili will be responsible for driving the emerging strategy for the Americas across its products, platforms and commercial lines of business. He will also lead the OTT strategy and execution of ViacomCBS Network America’s key streaming properties in the free and paid space—Pluto TV, Noggin and Paramount+—aligned and in sync with the global ViacomCBS Networks International strategy. He will oversee the business intelligence areas, including research and analytical functions for all entertainment programming, streaming and data operations.
Nobili will report to JC Acosta, president of ViacomCBS Networks Americas and will be based in Mexico City, Mexico.
“Marco is a senior strategic executive with the proven ability and expertise in the OTT space and is key to driving our streaming strategy forward in the Americas,” said Acosta. “I am thrilled to have him leading one of the most important strategies of our organization to maximize the value of our content across all products and platforms.”
“I am excited to join ViacomCBS in this unique moment and with a renewed push into the digital space,” said Nobili. “ViacomCBS is a powerhouse of content creation and is now uniquely positioned to be a strong player in the video on demand space with a potential to become one of the strongest industry leaders in the region. I look forward to bringing my experience in streaming and emerging platforms to the team at ViacomCBS Networks Americas.”