Univision & Televisa Align with Caracol

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MIAMI: Televisa and Univision Communications have entered into a long-term agreement with Caracol to produce and air programming in Mexico and the U.S.

UniMás, Univision’s sister network that was previously known as TeleFutura, will air series and novelas produced by Caracol in prime time in the U.S. Televisa will have access to the Caracol content to produce and air original programs in Mexico. The agreement takes effect in January 2013.

Gonzalo Córdoba, the president of Caracol Televisión, said, “This agreement is one of the most important international strategic alliances entered into by Caracol in its history, as we look to globalize our original content and further expand our reach around the world. Televisa and Univision are the ideal partners for attaining this goal.”
 
José Bastón, the president of content and television for Grupo Televisa, commented, “Delivering Caracol content to our broadcast and pay television audiences is part of Grupo Televisa’s commitment to air the highest quality content, in the widest variety of genres.”
 
“This agreement with Caracol speaks to our commitment to provide our viewers with the best possible content, and we’re proud to partner with such a great company to offer more programming options to Hispanic audiences in the U.S.,” added Cesar Conde, the president of Univision Networks.

This deal is part of the effort on behalf of Univision to bolster the newly transformed UniMás. The rebranded network will make its debut on January 7. Along with Caracol programming, UniMás will tap into the content of Televisa. Kicking off its programming lineup is Made in Cartagena and Who Are You (Quien Eres Tu).

“For more than 50 years, Univision has been committed to listening to the needs of our consumers and UniMás expands on our promise to be the Hispanic Heartbeat of America,” said Randy Falco, the president and CEO of Univision Communications Inc. “UniMás is the result of Univision listening to our audience and our vision to leverage the deep connection of our Univision brand, creating a new brand that complements our other networks’ offerings while expanding our opportunity to deliver the best content for our audience. UniMás delivers more action, more drama and more sports than ever before and will be another platform for us to celebrate our culture and connect America.”

“UniMás will offer the new generation of Hispanic Millennial trendsetters—the Más Generation—options for bolder content,” Conde continued. “We recognize the opportunity for offering an alternative to our audiences while maintaining our commitment to only delivering the best programming available. That is why we are making a significant investment in the new brand, with new content offerings and considerable off-network marketing efforts. We will deliver more of the best available Spanish-language programming, more series, more sports, and more movies that speak to what our audience is looking for.”