Univision Deportes Lands Three-Year Deal for Bundesliga


Univision Deportes has secured a three-year sublicensing deal with FOX Deportes for the Spanish-language rights to matches from Germany’s Bundesliga.

Univision Deportes is scheduled to air three matches per week across Univision Deportes Network and UniMás. Univision Deportes also has aligned in a content partnership with Bayern Munich, which recently opened an office in the U.S., to bring behind-the-scenes access and regular interviews with key players, particularly Latin ones, to viewers.

FOX Deportes maintains Spanish-language rights for all remaining Bundesliga matches, including the Bayern Munich-Borussia Dortmund matchup and the German Super Cup.

“Univision Deportes’ promise has always been to bring our fanáticos the best and greatest soccer leagues across the world,” said Juan Carlos Rodriguez, the president of Univision Deportes. “The acquisition of this package of Bundesliga rights from FOX Deportes is a key addition to our growing European soccer lineup. The level of play from this league is spectacular, and having games from teams like Bayern Munich and Borussia Dortmund in our portfolio is the type of programming our viewers expect to see from Univision Deportes.”

“We’re excited that the arrangement between FOX and Univision Deportes will help expand the Bundesliga footprint,” said Jörg Daubitzer, CEO of Bundesliga International. “Through their agreement, we are able to showcase and elevate our team roster to the unique and passionate audience Univision Deportes reaches.”