Telemundo Elevates Programming Execs


MIAMI: Telemundo has upped two executives within its programming division.

Glenda Pacanins, previously VP of programming strategy integration, is now senior VP of programming and content, while Leonor Sotillo has been elevated from VP of programming and strategy to senior VP. Both execs will continue to report to Jesus Torres Viera, the executive VP of programming and content for Telemundo Network.

In her newly created role, Pacanins will continue to be responsible for program content and market trend analysis in support of strategic program planning. Additionally, she will develop, communicate and execute the network’s overall programming and content strategy, working closely with key network teams to drive growth. She will also collaborate on scripted and non-scripted content and work closely with the network’s sales and IMS teams on revenue-driving ideas, as well as the network’s research team on analysis of in-house, industry, competitive and market data.

“Glenda and Leonor have been key assets to our network programming leadership team bringing extensive knowledge of strategic planning and content development,” said Torres Viera. “We look forward to the insight they will provide and the contributions they will make moving forward in their new roles as we continue to make Telemundo one of the leading Spanish-language networks.”