TeleFutura Makes Key Appointments, Expands Programming


MIAMI: Luis Fernández-Rocha has been named senior VP of TeleFutura and Carlos Bardasano the VP of programming and original productions at the network, which is expanding its programming lineup to include the hit series Family Guy as well as a new daytime talk show.

Fernández-Rocha most recently served as the senior VP and regional director of Univision Television Group in the southeast. He will now oversee all operations of the network. He will report to Luis Fernández, the president of entertainment and Univision Studios.

Bardasano was previously the managing director of the Spanish media management company Kastuera. He was also previously the VP of programming and development for Univision Television Networks and VP of programming for Telemundo. He will now be responsible for entertainment programming at TeleFutura. He will report to Fernández-Rocha.

TeleFutura has also announced the addition of Family Guy to its prime-time schedule. This is the first time the hit show will air on Spanish-language television in the U.S. Also joining the TeleFutura lineup is a new talk show hosted by Charytín.

"I am pleased to welcome two of the most talented executives in the business to our growing TeleFutura network," said Fernández. "Both Luis and Carlos bring extensive experience with an understanding of the U.S. Hispanic community that will be instrumental in their leadership of the Network and its continued development. With such strong track records, I am confident that these are the ideal executives to usher in a new era of programming prominence for TeleFutura, which builds on the momentum of the exciting lineup expansion announcements we made today."

Fernández-Rocha commented, "Having personally witnessed Univision’s strength and the talent of its people, I could not be more honored to take on this leadership role. I look forward to identifying and tapping into the numerous opportunities that lie ahead for the TeleFutura Network as the size and influence of the U.S. Hispanic population continues to rapidly expand."

"I am thrilled to return to the Univision family and it’s a privilege to join TeleFutura as we continue to deliver the highest-quality and most innovative Spanish television shows in the United States," said Bardasano. "This is an extraordinary opportunity to develop, produce and program the finest content for our Hispanic community. I look forward to working with the talented team at TeleFutura as we bring the best Spanish television to the nation’s ever-growing Hispanic audience."